Our approach started with defining our audience and conducting valuable market research.
Then, we started targeting our audience on social media, creating a significant presence on the most popular social networking platforms. We were able to earn over 10k followers on Instagram, and build connections with some of the most sought-after beauty, skincare, and organic lifestyle influencers in the UK.
Once we connected with the right bloggers, influencers, and commercial partners, our team developed an affiliate marketing strategy to maximise organic traffic and drive high-quality backlinks.
We optimised paid search campaigns on Google Ads by improving the bidding strategy and maximising the performance. We ensured that both Conatural’s search and shopping ads drove brand awareness and showed with the appropriate search queries.
We also found that email marketing could help Conatural promote their products and build an online community. Within just a couple of years, we built an extensive mailing list offering exclusive and interactive content through our weekly newsletter.