Scaling a clean-beauty brand through social content and Meta ads.
We manage Conatural's UK social presence and run their Facebook & Instagram ad campaigns — growing an engaged community of clean-beauty advocates and driving profitable product sales.
Project Type
Social & Meta Ads
Industry
Natural Skincare
Market
United Kingdom
Duration
Ongoing
A premium clean-beauty brand with strong products — but no UK social engine or paid ads to match.
Conatural is a natural, organic, halal and cruelty-free skincare and haircare brand — "rooted in nature, powered by science, made with honesty." Their formulations are genuinely clean, and the brand already had a loyal following overseas.
But the UK arm needed a real social media engine and a paid acquisition channel to compete in the crowded clean-beauty market. Organic growth was slow, there was no consistent content system, and Meta ads were either untested or unprofitable.
Social Kite took over full social media management and built a structured Meta ads funnel to grow the @conaturaluk community and turn that following into measurable product sales.
An organic social engine backed by a profitable ad funnel
Two channels working together — social builds the brand and trust; Meta ads turn that attention into sales.
Social Media Management
Full management of the Conatural UK Instagram and Facebook — content planning, creation, scheduling and community engagement.
Meta Ads Strategy
A structured Facebook & Instagram ad funnel spanning awareness, consideration and conversion to drive product sales.
Creative Testing
Continuous testing of ad creative, hooks and audiences to scale spend efficiently while holding return on ad spend.
Content pillars that build trust and a community
Every post ladders up to clean, honest, science-backed beauty — educating buyers and earning the @conaturaluk community's loyalty.
Ingredient Education
Posts breaking down what makes each product natural, organic, halal and cruelty-free — building trust around clean beauty.
Results & Glow
Before/after, texture close-ups and the 'proof is in the glow' moments that show real product results.
Product Spotlights
Hero features for face washes, serums, hair care and cosmetics with clear benefits and shop-now CTAs.
Community & UGC
Reposting #conaturaluk community content to build social proof and a genuine, engaged following.
A three-stage funnel built to scale profitably
From cold awareness to retargeted conversion — each stage with its own objective, creative and audience.
Awareness
Top-of-funnel video and reel ads introducing the brand's natural, science-backed positioning to cold UK audiences.
Key Metric
Reach & Views
Consideration
Product-focused carousel and catalogue ads showcasing hero SKUs and bundles with clear ingredient claims.
Key Metric
Engagement & Clicks
Conversion
Dynamic product and offer ads retargeting website visitors and engagers, driving direct purchases at scale.
Key Metric
Sales & ROAS
Always-on creative testing
We run a continuous testing cycle on hooks, formats, audiences and offers — retiring fatigued creative early and scaling winners. This keeps cost-per-result low and return on ad spend high as spend grows.
A community that converts
Consistent social content plus a structured Meta ads funnel — compounding into real brand growth and profitable sales.
+312%
Instagram Followers
4.8x
Return on Ad Spend
+540%
Monthly Engagement
1.2M
Monthly Reach
85K+
Avg. Reel Views
6.4%
Engagement Rate
+22%
Avg. Order Value
2.3K/mo
Community Mentions
"Social Kite turned our UK Instagram into a real community and made our Meta ads actually profitable. The content feels true to the brand — clean, honest, scientific — and the ads consistently drive sales at a return we can scale. They genuinely understand clean beauty."
Conatural UK
Natural & Organic Skincare, @conaturaluk
Want social and Meta ads that actually grow sales?
A content engine and a profitable ad funnel, built for your brand. Book a free consultation to talk through your goals.
