For UK businesses · Free

The Growth Map

One report on where your marketing wins business and where it quietly loses it, built from your own numbers and your own website.

It shows where enquiries are lost, which pages win visits but never convert, where your ads pay for clicks you already rank for, and whether an AI assistant names you or a competitor. A Social Kite strategist checks every map before it is sent.

Start from your website.

Nothing to connect. We build the map from what is public today: your pages, your rankings, your competitors. Every demand figure is labelled as an estimate.

Or share read-only Google access.

Search Console, plus Ads and Analytics if you want them. We only read, access is removed once the map is built, and the map is then measured from your own accounts.

  • Free and yours to keep
  • No access needed to start
  • A person checks it

Start with your details

One map per business. About a minute: your email, your website and your name.

  • Free, and yours to keep
  • No Google access needed to start
  • Checked by a strategist before it is sent

We use these details to build and send your map. We never sell them. See our Privacy & Cookies policy.

What you get

What your report leads with

One score, six pillars, and only what we could actually verify. Anything we cannot measure reliably drops out of the score rather than being guessed at.

  • Your three biggest levers, ranked on one scale: the visits a quarter each one is worth.
  • One fully unlocked example fix per channel, from a real page or search term of yours.
  • A plain-English summary you can drop straight into a board meeting.

Growth score

Checked by a strategist
58/100
  • Demand63
  • Conversion58
  • AI answers41
  • Authority41
  • Technical59
  • Paid efficiency82

Example layout with illustrative figures, not a client result. On your map, a channel with no data behind it leaves the score rather than being estimated.

Six channels

The six questions owners ask, answered from your own data

Each channel unlocks one example in full. The complete fix list, with the metadata written for you and every internal link, is the next step.

Where are we leaking enquiries?

How much of your search demand sits past page one, where your own pages compete with each other, and the searches already within reach in the next 90 days. Split by service, so you can see which part of the business is losing most.

Can the site convert what it wins?

Every commercial page checked on contact routes, call to action wording, trust evidence and speed. Share Analytics and it also names the pages that win visits and record no enquiry.

Are we paying for clicks we already win?

Share Google Ads and the map shows the spend that went to searches you already rank for, a plain check of the account, and the negative keywords worth adding.

Are we named when clients ask an AI?

The questions your clients put to ChatGPT, Gemini, Perplexity and Claude, built from your own search data: who gets named, who gets cited, and which competitor is recommended instead of you.

Is the site itself holding us back?

Thin and duplicate pages that hold the map back, pages reachable at more than one address, and commercial pages nothing on your site links to. Each one named and grouped as a job for a developer.

Are our people working for us?

Who clients already search for by name, which pages give them no route to an expert, and the directories your site never links to.

How it works

A minute of your time, then we do the reading

You can start with nothing more than your website address. Nothing is connected until you choose to connect it.

  1. 01

    Tell us who you are

    Your work email, your name and your website. That is the whole form.

  2. 02

    Point us at your data, or do not

    Read only access to Search Console, plus Ads and Analytics if you want them, measured from your own accounts and removed once the map is built. Not ready to connect? We build the same map from your public pages, with every demand figure labelled as an estimate.

  3. 03

    We build it, then a person checks it

    We read your pages, score each channel, map every search to the page that should answer it, and compare that with where you rank today. A strategist reviews the whole thing before it goes out.

  4. 04

    You get a private link

    Your growth score, the three biggest levers ranked by the visits each is worth, a summary safe to drop into a board meeting, and one worked example per channel.

After the map

What happens next is up to you

Three ways it can go, and the first one costs nothing. Everything beyond the map is quoted after you have seen it, never on a checkout page.

Free

The map

Every channel measured, one worked example per channel, and a strategist check before it reaches you. Yours to keep either way.

One off, quoted

The written plan

Everything the map keeps locked, written out: new titles and descriptions for every scoped page, the pages to strengthen, every internal link with its anchor text, and the technical clean up in order. Quoted after your map, never on a checkout page.

Monthly

We do the work

If you would rather we implement the plan and report what moved, that is our usual retainer: monthly scope, reported honestly against the plan.

Why it is different

Not just another free audit

An audit usually means a template with your logo on it. This is measured, labelled and checked by someone who will have to defend it in a meeting.

Your data, not a template

Every figure comes from your pages, your rankings or your accounts, and anything unmeasurable drops out.

Estimates labelled as estimates

When we work from public data only, you can see exactly which numbers are inferred and which are measured.

A person, every time

A strategist reads the finished map before it reaches you, so nothing obviously wrong gets sent.

You keep the map

Use it with us, with your own team, or with another agency. It is yours either way.

FAQ

Questions about the map

What it is, what it costs and what we do with your data.

See what your marketing is actually doing

One form, one report, no card details. If it is not useful, tell us why and we will take the note.

Request my Growth Map

Prefer to talk first? Send us a message or call 01204 267 023.

Cookies and measurement

We use essential cookies to run this site. With your permission we also use analytics and advertising cookies to understand how the site is used and to measure our adverts. You can change your choice at any time.

Privacy & Cookies policy