A trusted brand and website for a will writing firm.
We created a trusted brand for a UK will writing firm and built a conversion-focused website with SEO foundations — helping families across the country protect their loved ones with a valid will.
Project Type
Web, Brand & SEO
Industry
Will Writing & Estate Planning
Location
United Kingdom
Timeline
5 Weeks
A will writing expert with no brand and no way to be found online.
The firm helps families and individuals across the UK put legally valid wills and legacy plans in place — from single and mirror wills to Sharia-compliant Islamic wills and expat services.
But the business had no real brand identity, an underperforming website, and no visibility in search. For a service built on trust, that's a serious problem — especially when 60% of the population still don't have a valid will.
We were brought in to create a trustworthy brand from scratch, design and build a conversion-focused website, and lay down SEO foundations so the firm could be found by the people who need them most.
Brand, website and SEO working as one
A full-service engagement — identity, a website built to convert, and the search foundations to bring the right clients in.
Brand Identity
A trustworthy red-and-serif identity built around the firm's wordmark — authoritative, professional and warm.
Website Design & Build
A conversion-focused website that takes visitors from a moody hero through services, trust signals and a clear consultation booking path.
SEO Foundations
On-page SEO structured around will writing, Islamic wills, mirror wills and expat will services to capture high-intent UK searches.
Authoritative, warm and unmistakably the firm.
We designed an identity that balances authority with approachability — classic serif headings for trust, a confident red accent for action, and a wordmark where the red becomes the signature. It feels like a firm you'd trust with your family's future.
Will Writing
UK
Brand Red
#E53935
Near Black
#141414
Charcoal
#333333
White
#ffffff
A journey from trust to booking
Every section is designed to build confidence and move the visitor toward a free consultation.
Hero
A moody, professional office scene with the 'Protect your loved ones' headline and a bold red consultation CTA.
Our Value
Professional and reliable will writing, with a three-step path: book an appointment, we draft your will, it's ready.
Who We Are
Trust-building copy around expertise, personalisation and the striking fact that 60% of the population has no valid will.
What We Offer
The six services — single, mirror, Islamic wills, will review, charities/businesses and expat services.
Testimonials
Client feedback and 5-star reviews that build confidence before the booking form.
Contact
An online consultation form, plus phone, email and hours to make booking effortless.
Six services, clearly presented
The services section makes every offering easy to understand and quick to enquire about.
Single Wills
Legally sound, personalised wills for individuals — simple, stress-free and built around your circumstances.
Mirror Wills
Identical instructions for couples, ensuring assets pass to the surviving partner and then chosen beneficiaries.
Islamic Wills
Sharia-compliant wills that respect Islamic inheritance rules while meeting English legal requirements.
Will Review
Keeping wills up to date after marriage, divorce, children or new assets so they always reflect your wishes.
Charities & Businesses
Affordable, valid will solutions for charity members or as an employee benefit for businesses.
Expat Services
Protecting assets left in England for British citizens living abroad, where foreign wills often aren't recognised.
Found when it matters most
On-page SEO structured around the will writing services people are actually searching for in the UK.
Page 1
Will Writing Keywords
+340%
Organic Traffic
12
Service Pages Ranked
1.8x
Consultation Enquiries
"From the first consultation it was clear the team possessed deep expertise in will writing but also took the time to genuinely understand my personal situation. They explained complex legal concepts in a way that made everything easy to follow, and their attention to detail gave me complete confidence."
J. R.
Will Writing & Legacy Planning
A contact page built to make booking effortless
Location
United Kingdom
Remote & nationwide
Hours
Mon–Sun 08:00–20:00
Out of hours available
Want a brand, website and SEO like this?
A full-service build that makes your business trusted, found and easy to book. Book a free consultation to talk through your project.
